This week's blog topic arises from an issue I encounter with many of the athletes with whom I work: taste vs. function. You see, there has been an issue that has been getting worse in the world of sport nutrition. This issue is that sports nutrition product companies seem to think that adding more sugar will attract more athletes to their products. In a sense, they are correct. The combination of sugar, fat, and salt in foods will attract most people to a particular food.
However, we are not talking about food, per se. This issue stems by athletes not separating the function of sports nutrition products versus real food. You see, sports nutrition products (gels, bars, chews, drinks, etc.) have a very specific purpose: to supply the body with certain nutrients to support physical exercise. Conversely, daily nutrition (meals and snacks) have the purpose of supplying the body with nutrients to improve health, decrease the risk of disease, and alter body composition and body weight.
Taste is an interesting word and in my humble opinion, food should have the highest priority for tasting good. Use different cooking methods, spices, herbs, etc. to improve taste. Don't add more sugar to food. Remember, think of the end goal of calories used throughout the day versus calories used during training.
Taste should not be as high of a concern for sports nutrition products. Don't get me wrong, they should pass the initial, "I don't have to plug my nose and wince to consume a product", but c'mon now, if you expect a sports nutrition product to taste as good as food, you are fooling yourself. Sports nutrition products, when used, have a specific purpose as I mentioned previously. While good for a company's business model, these products should not replace real food eaten during meals and snacks. And therein lies the problem...
Athletes, I urge you to reshape your thought patterns to support using sports nutrition products for a purpose and not eating them for leisure. Use these sparingly, only when needed, and don't expect them to taste as good as the meals you make at home. Additionally, save your taste buds and harsh critiques for the food that you eat throughout the day. This is where being critical is to your benefit.
Remember, look at the ingredients in your sports nutrition products to be sure that they support your nutrient requirements during exercise, not during your normal work and social activities throughout the day.
And there you have it...